The Best Option for Selling Your DFW Home

Aaron Layman Properties offers several ways to sell your DFW home. Aaron is an experienced broker ready to help you with the complexities of your North Texas real estate transaction. We’re here to help you throughout the home selling process from staging, showings, contracts, offer review, inspection, appraisal and closing.

Do want outstanding service from an experienced broker? Are you serious about selling your DFW home? Do you want full market value for your home? My Smart Seller Listing can save you a lot of money! You can sell your Dallas-Fort Worth area home for a flat fee of $500 up-front plus $3,000 at closing.  Save thousands in commission expenses, and still sell your home for full market price!

The bombshell Sitzer/Burnett commission verdict sent a resounding message. Home sellers want lower commission expenses. Many sellers are tired of major franchise brokerages extracting tens of thousands in commissions fees, often with very poor representation or service. With the sharp rise in home prices, the old six percent commission model makes no sense. Here are some sobering numbers:

October 2019 – 6% commission on an average price DFW home: $18,489

October 2023 – 6% commission on an average price DFW home: $27,387

That’s a 48 percent increase in fees for a DFW home seller paying a six percent commission!

Aaron Layman Properties offers a great solution for serious home sellers who want to retain their hard-earned equity. Work directly with an experienced broker and receive outstanding service and proven results. Aaron has been working in the residential real estate industry for over two decades. You don’t have to pay the bloated overhead and expensive fees of major brokerages to get great results.

My Smart Seller program is also better than any direct buyer programs that offering the lure of a quick cash offer. If you are considering an iBuyer or guaranteed cash offer with companies like Knock, Opendoor, RedfinNow or Orchard, be sure to read the fine print. You could still be left with low-ball offers, opaque holding fees and hefty commission fees. A 2022 iBuyer report noted how supposedly disruptive technology-focused iBuyers ended up costing sellers even more money than traditional brokerages.

My Smart Seller Listing program provides the necessary services to get you to the closing table with more equity in your pocket. You get comprehensive market exposure, national syndication of your listing, contract negotiation, high quality photos, and everything you need to get your home sold…for full market price!

If you are considering a discount, stripped-down, flat-fee MLS listing service or a FSBO (For Sale By Owner) option with a third-party aggregator like Zillow, save yourself the headaches. You don’t have to be bombarded with endless phone calls and costly marketing mistakes. Enlist the services of an experienced real estate professional who will help price your property correctly and get it sold, saving you thousands in commission expenses. Aaron has sold hundreds of homes, and he can sell yours too!

With Aaron Layman Properties Smart Seller Listing program, you still pay the bulk of your commission at closing, but you also save a ton of money over traditional real estate brokerages. By presenting yourself as a motivated seller from the start and demonstrating your intent to close a sale you save time, money and the headaches that go with a slow Dutch auction (what generally happens when those high-cost listing agents make inflated promises just so they can get a listing). By working directly with an experienced real estate broker, you can still sell your home for full market price, retaining more of that hard-earned equity in your home.

My hybrid listing system works because it is backed by an experienced real estate broker and copious amounts of housing market research that goes with over 20 years of experience selling residential real estate. In Layman’s terms, you get to deal directly with the broker from start to finish on the sale of your home! Even though you may be paying me a much smaller commission than what you would pay a conventional real estate firm, you will still receive outstanding service and professional results.

My DFW Smart Seller Listing has all essential components, including professional signage, electronic Bluetooth keyboxes, a professional showing service to coordinate appointments, and most importantly, a professional Denton County real estate broker you can talk to in person, someone ready to answer your phone calls and emails when you have a question or concern. If you need to sell your Denton County home, Aaron Layman Properties is ready to help.


A hybrid flat-fee MLS listing that actually works! Powered by the research of an experienced real estate broker, Aaron Layman Properties Smart Seller Listing program will save you thousands in commissions when you sell your North Texas home anywhere in the DFW area.

How Does It Work?

  • Fees: $500 upfront, plus $3,000 payable to Aaron Layman Properties at closing, plus a 2% (negotiable) buyer agent commission
  • Listing Term: 2-6 months with unlimited listing updates.
  • Listing on the NTREIS MLS, and major syndicated real estate portals like Zillow, Redfin, etc
  • Professional yard sign
  • Professional showing service
  • Electronic Supra keybox
  • Professional market analysis, marketing, contract negotiation, and help when you need it.
  • Cancel the listing at any time the home is not under contract with payment of the upfront fee.
  • *You can offer a cooperating commission to the buyer’s broker. If you procure the buyer on your own, you would not pay a buyer’s agent commission. Aaron Layman Properties would be eligible to receive the buyer’s broker commission if I procure a buyer and you accept the buyer’s offer.
  • If you need/want additional services like a virtual tour or aerial photography, I can add those items to your listing a la carte for an additional fee.

Do I need to pay more to sell my DFW home?

You may be asking yourself. “Don’t I need to pay more to really get full market price for my DFW home?” That’s a good question, particularly since large brokerages spent years brainwashing sellers into believing they had to pay six percent. The truth is that the market will ultimately determine what the proper incentive structure is. If you price your home correctly and market it effectively you can offer a lower co-op fee to the buyer’s agent. Agents deserve to get paid for their work, and many of them work very hard. But how much is enough?

The incentive needs to match the property you are selling at the price you are asking, in the market you are selling it in! If you get the formula wrong, the market will let you know! Many FSBO (for sale by owner) experiments fail at this exercise, and that ‘s why so many of them end up hiring an agent after the fact. There’s a reason home builders tinker with prices, incentives and bonuses to agents on a regular basis. They are professional agnostic sellers. They know how to move inventory when they need to. When you sell your DFW home you need to get the formula right.

How much can I save when I’m selling my DFW home?

If you are selling a $450,000 home (close to the average DFW home price in 2023), here’s a comparison of how much you can save vs national brokerage chains charging inflated commissions.

Smart Seller Listing Old  6% Listing Model
Sale Price: $450,000

Commissions: $12,500 ($3,500 listing commission plus a 2% (negotiable) buyer agent commission of $9000)

Potential savings over the old 6% model: $14,500!

$450,000 Sales price

$27,000  in commissions (3% for listing agent commission plus a 3% buyer agent commission)

If you are selling a more expensive home the savings only increase. With a $750,000 home, you could save $27,000 vs the old 6% commission model! That’s serious savings, and that cost reduction could make a difference in terms of actually getting your house sold in a competitive market. If you are a reasonable seller with equity retention in mind, Aaron Layman Properties offers you a perfect way to eliminate the bloated overhead and waste sold by major brokerages.

My hybrid DFW listing program is available in any city in the Dallas-Fort Worth Metroplex. Sell your home a smarter way and you can potentially save tens of thousands in commission fees! The Smart Seller Listing option from Aaron Layman Properties is available in Dallas, Fort Worth, Arlington, Plano, Irving, Garland, Grand Prairie, McKinney, Frisco, Allen, Mesquite, Denton, Carrollton, Richardson, Lewisville, Keller, Southlake, Flower Mound, North Richland Hills, Mansfield, Burleson, Rockwall, Rowlett, Euless, Grapevine, The Colony, Desoto, Bedford, Wylie, Melissa, Cedar Hill, Cleburne, Hurst, Coppell, Waxahachie, Lancaster, Little Elm…basically anywhere in DFW.

What are you waiting for? If you are ready to sell a DFW home, give me a call to arrange a no-hassle, no-pressure consultation along with a free market analysis of your home. If you are looking to trade up to a larger home, be sure to ask about my free move-up program.